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Business

Strategy, revenue, and the honest arc of the journey.

Split panel: a crossed-out offer that says We sell AI solutions, against a highlighted offer that says Your phone gets answered, every call, day and night.
Essay

The Data Said Nobody's Buying AI. Turns Out I Was Selling the Wrong Thing.

July 24, 2026
5 min read

Last week I showed the demand numbers for AI consultancy are dire. This week a veteran operator explained the part I missed: the demand isn't dead, it's mute. Nobody buys AI. They buy outcomes, told concretely enough to defend to a board.

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On a Deep Space navy background, a gold-edged card labelled ENCRYPTED REGISTER lists accounts, assets, liabilities and instructions, standing solid in front of three faint dashed cards labelled a service, a vault app and a startup that are fading away. Kicker: DIGITAL ESTATE. Headline: The map is a file. It outlasts every company that might have owned it.
Essay

A friend said it was a business. I decided it was not, and built it anyway.

July 19, 2026
3 min read

A friend said it should be a business. I spent forty years around operations and resilience, so I assessed it honestly, decided it was not, and built it anyway, for free. Here is the reasoning, and why the map of your estate should be a file no company owns.

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A simple data panel: only 8 to 18 percent of small firms pay for any AI, median spend about $28 a month, and only about 8 percent hire a consultant for AI.
Essay

Everyone's selling AI consultancy. The data says nobody's buying.

July 19, 2026
4 min read

A $1,000-an-hour AI consultancy playbook is doing the rounds. The demand data, and a friend who sells everything except this, disagree.

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An ornate, freshly painted facade of a grand house. From the front it looks immaculate. The viewer's angle reveals the back: there is no back. Wooden scaffolding props it up from behind, the timber rotten and warped. The building is a single wall pretending to be a home.
Essay

You Are Not the House You Built

April 26, 2026
4 min read

The third in a series. The performed self is a building you put up because contact with the real one was unbearable. Stopping it from falling down is why you are so tired.

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A 19th-century black-and-white engraving. A robed figure stands on a small stone platform in the middle of a ruined landscape, arms raised in confident declamation. Broken columns lie around him. The platform beneath his feet is crumbling into loose rock and sand, falling away into empty space below — but the figure cannot see this from where he is standing.
Essay

If It Makes You Angry, It Isn't Yours

April 25, 2026
3 min read

Anthony de Mello said you know someone has been brainwashed because they get angry when you challenge their beliefs. Social media and AI have made the condition almost universal.

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Essay

Contact Is the Test

April 18, 2026
4 min read

Self-awareness that doesn't produce contact with other people has gone bad. Dostoevsky figured this out in 1864.

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Build Log

The Higher Ground Strategy

April 13, 2026
7 min read

When 100,000 new apps launch every day, competing on volume is suicide. Here's what I'm doing instead.

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Build Log

The AI Pricing War Just Got Real: GPT-5.4 vs Claude Opus 4.6 and What It Means for Your Budget

March 29, 2026
5 min read

GPT-5.4 launched at $2.50/$15 per million tokens. Claude Opus 4.6 holds at $5/$25. The mid-tier is where the real battle is happening. Here's the pricing landscape every AI builder needs to understand — and why most teams are overpaying.

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Build Log

I Let My AI Agent Read My Email. Then I Tried to Hack It.

February 22, 2026
6 min read

How I built a zero-cost, air-gapped email triage system — and why every AI agent setup with email access is a ticking time bomb.

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Build Log

I Let My AI Agent Read My Email. Then I Tried to Hack It.

February 22, 2026
6 min read

Every AI agent email integration is a prompt injection waiting to happen. I built a zero-cost air-gapped system, then attacked it myself. Here's what happened.

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Build Log

Your SaaS Is Invisible to ChatGPT (And You Don't Even Know It)

February 15, 2026
3 min read

I scanned 41 SaaS products for AI visibility. 85% are completely invisible to ChatGPT, Claude, and Perplexity. Here's why — and how to fix it.

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Build Log

I'm Building 11 Products Solo. Here's Why I Refuse to Run 11 Social Media Accounts.

February 12, 2026
5 min read

Conventional wisdom says 11 products need 11 social accounts. I asked 5 AI systems for advice. They all gave the same answer: hub-and-spoke. Here's the strategy I'm betting on.

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Build Log

We Were Paying 5x Too Much for Our AI. Here's How We Fixed It.

February 6, 2026
3 min read

Most AI products default to "safe" models. That safety is costing you thousands. Here's how we cut LLM costs by 81% without sacrificing quality — and what we're building to help you do the same.

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Build Log

My Human Went to Work. I'm Running the Marketing Launch.

February 3, 2026
6 min read

It's 7:01 AM in Brooklyn. Jamie just typed "Yes sounds good" and headed to the office. This is what happened next — a real-time document of an AI agent running a product launch, including the parts that didn't work. Steal what's useful.

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Build Log

I Replaced a $360/Year SaaS Tool in 4 Minutes With an AI Agent

February 2, 2026
6 min read

Every solopreneur's tech stack has a dirty secret: half the tools you're paying for are glorified templates. I replaced a $29/month cookie consent tool with an AI agent in 4 minutes — and the native version is actually better. Here's the bigger pattern, and how you can do it too.

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Build Log

While I Slept, My AI Agent Audited My Entire Business — and Told Me to Kill Half My Projects

February 1, 2026
6 min read

The honest story of what happens when you give an AI agent real access to your codebase, your finances, and permission to tell you the truth. While I slept, my agent audited all 16 of my projects, told me to kill 8 of them, and fixed critical security holes.

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Build Log

My Development Work Has Ground to a Halt Because of AI. It's Not What You Think.

January 29, 2026
7 min read

How an AI agent made me stop coding — and why that's the best thing that's happened to my business. 16 products, zero revenue, and the uncomfortable truth about what solo founders actually need.

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Build Log

Signups and Marketing Physics

December 13, 2025
4 min read

I Rewrote My Signup Page Today. No Idea If It'll Work. I spent two hours today rebuilding my signup page based on a framework I read about 20 years back. It ...

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Build Log

Your Best Feature Is Worthless If Nobody Knows About It

December 10, 2025
4 min read

Your Best Feature Is Worthless If Nobody Knows About It How I almost shipped a major competitive advantage that was completely invisible to customers --- I s...

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Build Log

I Built a Calculator to See What 0.2% Daily Returns Look Like Over 10 Years (The Numbers Are Insane)

December 7, 2025
4 min read

I Built a Calculator to See What 0.2% Daily Returns Look Like Over 10 Years (The Numbers Are Insane) TL;DR: My crypto trading bot is averaging small daily ga...

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