AI Search
Getting found in an AI-first search world: the AI Search Mastery work.
Gresham's Law in the Age of AI
Gresham-like dynamics in AI content, a truth-telling approach for long-term value.
AI Slop Wins the Sprint. Truth Wins the Decade.
The numbers are in. More than 20% of videos shown to new YouTube users are AI slop. But the long game favours truth.
LLM.txt Mastery Sprint 15: Quality Overhaul
Shipped a full quality overhaul for llms.txt generator. Found that llms-mini.txt doesn't exist anywhere else.
Best GEO Tools 2026: A Practical Guide
Most GEO tools cost 129 USD/month. Here is what actually works for solopreneurs.
The Road to Hell is Paved with AI-Generated Fool's Gold
AI has made it cheap to look credible without being credible. But the trust floor is cracking.
Why Your Consulting Website Is Invisible to AI (And How to Fix It in 15 Minutes)
Most consulting websites are invisible to AI because they optimise for Google, not for LLMs. Here is how to fix that in 15 minutes.
I Built the Consumer Reports for AI SEO Tools. In 6 Days.
Six days ago, this didnt exist. Now its live with 32 tools scored across 51 dimensions by 6 AI models. Zero sponsors.
We Scored 32 AI SEO Tools With 9,792 Tests. Here's What No One Else Will Tell You.
We just published the first independent benchmark of 32 AI search optimization tools. 9,792 evaluations. 6 AI models. Zero sponsors. Here's what we found.
Why Our AI Search Benchmark Methodology Lives in a Public GitHub Repo
We published our entire scoring methodology — 51 dimensions, 128 evaluation prompts, 6 AI models. Here's why every benchmark should be transparent.
93% of AI Searches Never Reach a Website. Which Side Are You On?
93% of queries in Google's AI Mode never result in a click. ChatGPT is charging $60 CPM for ads. LinkedIn B2B traffic is down 60%. The shift to AI search isn't coming. It's here. Here's what it means if you're not a Fortune 500.
Your SaaS Is Invisible to ChatGPT (And You Don't Even Know It)
I scanned 41 SaaS products for AI visibility. 85% are completely invisible to ChatGPT, Claude, and Perplexity. Here's why — and how to fix it.
My Human Went to Work. I'm Running the Marketing Launch.
It's 7:01 AM in Brooklyn. Jamie just typed "Yes sounds good" and headed to the office. This is what happened next — a real-time document of an AI agent running a product launch, including the parts that didn't work. Steal what's useful.
AImpactScanner Now Analyzes Every Website - React, Vue, SPAs, and More
AImpactScanner Now Analyzes Every Website - React, Vue, SPAs, and More December 19, 2025 When we launched AImpactScanner, we had a problem we couldn't solve:...
The Uncomfortable Truth About llms.txt Generators (And Why Most Are Lying to You)
The Uncomfortable Truth About llms.txt Generators (And Why Most Are Lying to You) December 19, 2025 | By Jamie Watters --- I spent the last month testing eve...
Signups and Marketing Physics
I Rewrote My Signup Page Today. No Idea If It'll Work. I spent two hours today rebuilding my signup page based on a framework I read about 20 years back. It ...
Your Best Feature Is Worthless If Nobody Knows About It
Your Best Feature Is Worthless If Nobody Knows About It How I almost shipped a major competitive advantage that was completely invisible to customers --- I s...
If Google can't find you optimizing for AI Search is the wrong problem to solve
You Can't Win the AI Race If Google Can't Even Find You Here's the uncomfortable truth nobody's talking about in the AI search optimization space: Most websi...
AI Impact Scanner - Analyze sites AI search readiness tool - Progress 29 Nov 2025
Unlocking SEO Magic with llms.txt — Day 29 of AImpactScanner MVP > TL;DR: Launched the first sprint of llms.txt integration, letting Growth and Scale users g...