AI at work

Last week I showed the demand numbers for AI consultancy are dire. This week a veteran operator explained the part I missed: the demand isn't dead, it's mute. Nobody buys AI. They buy outcomes, told concretely enough to defend to a board.

A $1,000-an-hour AI consultancy playbook is doing the rounds. The demand data, and a friend who sells everything except this, disagree.

The numbers are in. More than 20% of videos shown to new YouTube users are AI slop. But the long game favours truth.

GPT-5.4 launched at $2.50/$15 per million tokens. Claude Opus 4.6 holds at $5/$25. The mid-tier is where the real battle is happening. Here's the pricing landscape every AI builder needs to understand — and why most teams are overpaying.

Most GEO tools cost 129 USD/month. Here is what actually works for solopreneurs.

AI has made it cheap to look credible without being credible. But the trust floor is cracking.

Most consulting websites are invisible to AI because they optimise for Google, not for LLMs. Here is how to fix that in 15 minutes.

Every tool tracks your AI visibility. Zero fix it. That is the gap. Measurement without action is vanity.

GEO is the new SEO. Enterprise tools start at $129/mo. Like SEO in 1998, big agencies charge enterprise prices while solopreneurs get zero guidance.

Sebastian Raschka launched LLM Architecture Gallery with llms.txt. When PhD researchers building the models start using llms.txt, it is not a gimmick. It is infrastructure.

74% of AI citations come from listicle content. Not blog posts. Not pillar pages. Lists. Here is what the data means for your content strategy.

Right now is the last window to get found on merit alone. Here is what changes when paid placement arrives and what you can do about it.

How we are dogfooding our own tools to get LLMtxt Mastery cited — and building the playbook for any quality product.

Here's what LinkedIn didn't want to tell you. 60% of B2B traffic disappeared while rankings stayed the same.

I benchmarked 14 AI visibility tools so you don't have to. Here's what I found.

OpenAI launched ads in ChatGPT with a $200,000 minimum spend. Here's the $4.95 fix for solopreneurs who can't afford to play.

93% of queries in Google's AI Mode never result in a click. ChatGPT is charging $60 CPM for ads. LinkedIn B2B traffic is down 60%. The shift to AI search isn't coming. It's here. Here's what it means if you're not a Fortune 500.

I scanned 41 SaaS products for AI visibility. 85% are completely invisible to ChatGPT, Claude, and Perplexity. Here's why — and how to fix it.

AImpactScanner Now Analyzes Every Website - React, Vue, SPAs, and More December 19, 2025 When we launched AImpactScanner, we had a problem we couldn't solve:...

The Uncomfortable Truth About llms.txt Generators (And Why Most Are Lying to You) December 19, 2025 | By Jamie Watters --- I spent the last month testing eve...