The $200,000 Problem Nobody's Talking About

And the $4.95 fix

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Here's a question I keep asking myself:

When someone opens ChatGPT and asks "who's the best Webflow developer?" — do they see your name?

Or do they see your competitor?

Because here's what's happening. Every day, your ideal clients are asking AI for recommendations. Not Google. Not LinkedIn. AI. And AI is answering.

The problem: most of us aren't in the answer.

I built llmtxtmastery.com because I kept checking and kept seeing the same thing. The companies getting recommended? They showed up in the AI's training data. Everyone else? Invisible.

Now here's the bit that got me.

OpenAI just launched ads in ChatGPT. You know what the minimum spend is? $200,000.

And the CPM — that's cost per thousand impressions — is running about $60. That's roughly three times what Meta charges.

So let's be clear about what's happening. If you're a solopreneur or a small agency, you can't afford to play. The paid route is closed to you. It's not even on the table.

But here's what AI does differently from search or social.

AI recommends. It answers questions. It points people toward solutions. And it recommends based on what it can find and understand — not who paid the most.

That's the gap. That's where most people are losing business and don't even know it.

The fix isn't $200,000. It's not even $60 CPM. It's making sure your site actually talks to the AI. That when someone asks "who do I hire for X?" your name actually comes up.

I made a free tool that checks this. It scans your site and tells you exactly what AI can read — and what it can't.

Run your site through the free validator at llmtxtmastery.com/validator

Takes 30 seconds. Most people who run it find gaps they didn't know they had.