Your SaaS Is Invisible to ChatGPT (And You Don't Even Know It)
I scanned 41 SaaS products for AI visibility last month.
The results were brutal:
- 6 have broken llms.txt files (worse than nothing)
- 2 have bloated files AI can't parse
- 23 have no file at all
- Only 10 are doing it right
85% of SaaS products are invisible to ChatGPT, Claude, and Perplexity.
If you're a solopreneur, you're probably in that 85%. Not because your product is bad — because AI doesn't know you exist.
The Shift That's Already Happening
Here's what I've learned: traditional SEO is declining 40% year-over-year.
Not because Google is dying. Because people are asking AI instead of searching.
"What's the best project management tool for freelancers?" "Which CRM should a solopreneur use?" "How do I optimize my site for AI?"
These questions used to go to Google. Now they go to ChatGPT, Claude, Perplexity.
And those AI systems don't work like Google. They don't crawl your site and index every page. They rely on training data, structured signals, and — increasingly — a simple text file called llms.txt.
The llms.txt Revolution
Think of llms.txt like robots.txt, but for AI.
It's a plain text file at yoursite.com/llms.txt that tells AI assistants:
- What your product does
- Who it's for
- When to recommend it
Simple idea. Massive implications.
I scanned 19 products from top indie hackers — @levelsio, @tdinh_me, @dannypostmaa, @marc_louvion. Builders I respect. Products making real money.
Result: 0 out of 19 have an llms.txt file.
If they don't have it, you probably don't either.
Why I'm Building AI Search Mastery
This is the opportunity I can't stop thinking about.
Enterprise companies are already on this. They have teams optimizing for AI discoverability. They're hiring "AI SEO specialists" at $150K+ salaries.
But solopreneurs? We're invisible. Not because our products are worse — because we don't know the game has changed.
So I'm building tools to fix that:
LLMtxt Mastery — Generate an optimized llms.txt file in minutes, not hours.
AImpactScanner — Full AI visibility audit. Find out exactly how AI ranks you vs. competitors.
Both built for indie hackers and solopreneurs. Both priced like we're not enterprise ($8.95/mo, not $129+).
The Honest Truth
Will an llms.txt file 10x your traffic overnight? No.
Will it guarantee ChatGPT recommends you? Also no.
But here's what I believe: AI is becoming how people discover solutions. The companies optimizing now will have the edge when this shift accelerates.
And it's accelerating faster than anyone expected.
I'd rather be early and wrong than late and right.
Try It Yourself
Curious how AI sees your product right now?
- Go to chatgpt.com
- Ask: "What's the best [your category]?"
- Are you mentioned?
If not, your competitors are getting recommended instead. Even if they're worse than you.
Check your AI visibility for free: llmtxtmastery.com/validator
Building in public. Shipping what I wish existed. Let's see what happens.