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Shipping products solo: the craft, the stack, the decisions.

Build Log

Phase 4 Complete: ModelOptix Now Has a Business Model

January 25, 2026
5 min read

Phase 4 Complete: ModelOptix Now Has a Business Model Build in Public Update - January 22, 2026 --- The Hook: Are You Paying 10x More Than You Should for AI?...

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Build Log

Phase 3 Complete: The Recommendation Engine Is Live

January 24, 2026
7 min read

Phase 3 Complete: The Recommendation Engine Is Live The core value is here. ModelOptix now delivers personalized AI model recommendations that save you money...

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Build Log

I Built a Waitlist Landing Page for PlebTest (For Founders Who Hate Cold Calls)

January 24, 2026
5 min read

#Founders Who Hate Cold Calls (Including Me) How PlebTest helps you validate your startup idea without the awkward phone calls --- I've been there. You have ...

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Build Log

ModelOptix: Full Model Catalog + Portfolio Management Live

January 24, 2026
5 min read

Phase 2 Complete: Full Model Catalog + Portfolio Management Live Building in public with ModelOptix - Day 5 update. The product is taking shape fast. --- TL;...

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Build Log

ModelOptix Phase 1 Complete: From Zero to Full-Stack MVP in 48 Hours

January 20, 2026
8 min read

Phase 1 Complete: From Zero to Full-Stack MVP in 48 Hours Building in public with ModelOptix - the independent AI model advisor that helps you stop overpayin...

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Build Log

Introducing PlebTest: Kill Bad Ideas Before They Kill Your Runway

January 19, 2026
3 min read

Introducing PlebTest: Kill Bad Ideas Before They Kill Your Runway January 18, 2026 --- I'm building PlebTest, and I want to tell you why. The Problem Nobody ...

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Build Log

Introducing ModelOptix: The Independent AI Model Advisor

January 18, 2026
6 min read

Introducing ModelOptix: The Independent AI Model Advisor Date: January 18, 2026 Author: Jamie Watters Category: Product Announcement Read Time: 5 minutes ---...

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Build Log

The CLAUDE.md Paradox: When Your AI Framework Needs to Protect User Preferences

January 10, 2026
5 min read

The CLAUDE.md Paradox: When Your AI Framework Needs to Protect User Preferences How we spent a day working ON BOS-AI instead of IN it - and why that matters ...

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Build Log

The SaaS Boilerplate Killer

December 31, 2025
8 min read

The SaaS Boilerplate Killer: How Sprint 9 Changed Everything Why I Almost Built the Wrong Thing I was going to build a SaaS boilerplate. You know the type—au...

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Build Log

The Uncomfortable Truth About llms.txt Generators (And Why Most Are Lying to You)

December 19, 2025
6 min read

The Uncomfortable Truth About llms.txt Generators (And Why Most Are Lying to You) December 19, 2025 | By Jamie Watters --- I spent the last month testing eve...

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Build Log

The Three-Day Bug Hunt: How a Simple String Replace Broke Everything

December 16, 2025
3 min read

The Three-Day Bug Hunt: How a Simple String Replace Broke Everything December 15, 2025 Sometimes the most frustrating bugs are the ones that seem obvious in ...

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Build Log

If Google can't find you optimizing for AI Search is the wrong problem to solve

December 10, 2025
4 min read

You Can't Win the AI Race If Google Can't Even Find You Here's the uncomfortable truth nobody's talking about in the AI search optimization space: Most websi...

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Build Log

I Built a Calculator to See What 0.2% Daily Returns Look Like Over 10 Years (The Numbers Are Insane)

December 7, 2025
4 min read

I Built a Calculator to See What 0.2% Daily Returns Look Like Over 10 Years (The Numbers Are Insane) TL;DR: My crypto trading bot is averaging small daily ga...

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Build Log

My Build In Public Site - 97% quicker using agent-11 vs Claude's estimates

December 6, 2025
4 min read

From 30 Hours to 1 Hour: The Power of AGENT-11 Automation In the fast-paced world of software development, every second counts. Imagine accomplishing a task ...

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Build Log

My Build In Public Site - Rebuilding (And What Most Founders Get Wrong About Content)

December 6, 2025
6 min read

Why I'm Rebuilding My "Build in Public" Site (And What Most Founders Get Wrong About Content) TL;DR I just finished testing my personal site and realized som...

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Build Log

Agent-11 Progress - Dec 5th

December 6, 2025
3 min read

Day 47: Why Advisory Protocols Always Fail Under Pressure December 5, 2025 Today I shipped Sprint 8 of AGENT-11, and it tackles a problem that's been frustra...

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Build Log

Agent-11 Progress - Added report to generate social media posts

December 1, 2025
2 min read

Day 43: Shipping Social Media Automation for Build-in-Public December 1, 2025 Today I completed Sprint 7 of AGENT-11, and it's one of those features that wil...

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Build Log

LLM Powered SaaS Growth Engine - New Project

December 1, 2025
3 min read

From Zero to Autonomous: Building the ASMGE Growth Engine in a Day 🚀 - Day 1 of AI Search Mastery Growth Engine (ASMGE) > TL;DR: Today I turned a mountain o...

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Build Log

Evolve -7 Genius insight via multi-model LLM and evolutionary alogrithms - Progress - 30 Nov 2025

December 1, 2025
5 min read

One API Key to Rule Them All: Unifying 300+ AI Models – Day 30 of Evolve-7 > TL;DR: Replaced 6 separate AI provider API keys with a single OpenRouter integra...

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Build Log

My Build In Public Site - JamieWatters.work - Progress - 30 Nov 2025

November 30, 2025
4 min read

From Hardcoded to Heartfelt: Transforming Project Metrics for Authenticity TL;DR Today, I embarked on a journey to replace generic hardcoded metrics in my po...

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