I Built a 30-Agent AI Team to Run My Business. Here's How It Works.
I Built a 30-Agent AI Team to Run My Business. Here's How It Works.
TL;DR: BOS-AI gives you 30 specialized AI agents that handle business strategy, operations, and growth. AGENT-11 builds your products. Together, they're like hiring a full executive team for the cost of an API call.
The Problem: Solo Founders Wear Too Many Hats
You know the drill.
Monday you're the CMO crafting marketing copy. Tuesday you're the CFO analyzing burn rate. Wednesday you're back to coding. Thursday you're doing customer support.
The result? You're decent at everything, great at nothing. Strategic thinking gets squeezed between Slack pings and bug fixes.
I wanted a system that could handle the business side while I focused on building.
That's BOS-AI.
What Is BOS-AI?
BOS-AI is a business operating system with 30 specialized AI agents.
Not one general-purpose AI. Thirty specialists:
| Function | Agents |
|---|---|
| Strategy | Market Intelligence, Opportunity Validation, Strategic Positioning |
| Marketing | Brand Strategy, Campaign Execution, Content Creation |
| Sales | Pipeline Management, Conversion Optimization, Revenue Operations |
| Customer Success | Support, Satisfaction, Retention |
| Finance | Budget Planning, Performance Analysis, Investment Strategy |
| Growth | Scaling Strategy, Market Expansion, Revenue Optimization |
Each agent has deep expertise in its domain. When you need marketing help, you talk to @brand-strategy. When you need sales optimization, you consult @conversion-optimization.
It's like having a leadership team on-demand.
The Business Chassis: Why Multiplication Beats Addition
Here's the core insight that makes BOS-AI different:
Profit = Prospects × Lead Conversion × Client Conversion × Average Spend × Transaction Frequency × Margin
Most founders think additively: "I need more traffic" or "I need better conversion."
BOS-AI thinks multiplicatively.
The math is brutal and beautiful:
- 10% improvement in each multiplier = 77% profit increase
- 20% improvement in each = 299% profit increase
- 50% improvement in each = 1,139% profit increase
This changes everything.
Instead of obsessing over one metric, you systematically optimize all six. Small wins compound into massive results.
The first command I run: /coord optimize
It analyzes my Business Chassis, identifies the weakest multiplier, and tells me exactly what to fix first.
The Four-Stage Lifecycle
BOS-AI works in four stages. Here's how I use it:
Stage 1: Foundation (BOS-AI)
Time: 1-2 days
Before writing code, I build my business foundation:
/coord foundation-quick-start
This creates:
- Vision & Mission (why this exists)
- Market Research (who needs it)
- Client Blueprint (ideal customer)
- Positioning (how I'm different)
- Strategic Roadmap (what to build)
- PRD (Product Requirements Document)
The PRD is the key output. It defines exactly what to build, for whom, and why.
Stage 2: Development (AGENT-11)
Time: 1-4 weeks
Now I switch to a separate project with AGENT-11—11 technical agents for building software.
# Create development project
mkdir ~/my-product && cd ~/my-product
curl -fsSL https://raw.githubusercontent.com/TheWayWithin/agent-11/main/install.sh | bash
# Copy PRD from BOS-AI and initialize
cp ~/my-business/documents/foundation/prds/my-prd.md requirements/
/coord dev-setup requirements/my-prd.md
AGENT-11 takes my PRD and builds:
- Technical architecture (
@architect) - Working code (
@developer) - Tests (
@tester) - Deployment (
@operator)
Why separate projects?
Clean separation. BOS-AI handles the what and why. AGENT-11 handles the how. Business strategy stays clean; code stays focused.
Stage 3: Operations (BOS-AI)
Time: 1-2 days
Product built. Now I set up the business machine:
/coord marketing-system-setup # 1-2 hours
/coord sales-system-setup # 1-2 hours
/coord customer-service-setup # 1-3 hours
Each command creates complete operational frameworks:
Marketing System:
- Marketing Bible (strategy)
- Marketing Plan (tactics)
- Content Calendar (execution)
Sales System:
- Sales Bible (methodology)
- Sales Plan (pipeline)
Customer Service:
- Service Bible (standards)
- Service Plan (workflows)
Total time: 3-7 hours. I now have a complete go-to-market system.
Stage 4: Growth (BOS-AI)
Time: Ongoing
This is where it gets interesting.
/coord optimize # Weekly: find biggest opportunity
/coord chassis-review # Daily: track Business Chassis
The system continuously analyzes my six multipliers and tells me what to fix.
Example cycle:
Week 1: Chassis analysis reveals weak Transaction Frequency. Customers buy once and disappear.
Week 2: BOS-AI creates a PRD for subscription features. Defines pricing tiers, success metrics, user flows.
Week 3: Hand PRD to AGENT-11. It builds the subscription system.
Week 4: Launch subscription. Run /coord optimize again.
Week 5: Transaction Frequency up 200%. Now Average Spend is the bottleneck. Create PRD for premium tier.
Rinse. Repeat. Compound.
What This Looks Like in Practice
Here's a real example: launching a SaaS product.
Week 1 (BOS-AI Foundation):
cd ~/my-saas-business
/coord foundation-quick-start # 3-4 hours
Output: PRD ready for development
Weeks 2-5 (AGENT-11 Development):
mkdir ~/my-saas-dev && cd ~/my-saas-dev
curl -fsSL https://raw.githubusercontent.com/TheWayWithin/agent-11/main/install.sh | bash
cp ~/my-saas-business/documents/foundation/prds/saas-prd.md requirements/
/coord dev-setup requirements/saas-prd.md
Output: Working product in production
Week 6 (BOS-AI Operations):
cd ~/my-saas-business
/coord marketing-system-setup
/coord sales-system-setup
/coord customer-service-setup
Output: Complete go-to-market system
Week 7+ (BOS-AI Growth):
/coord optimize
Output: Continuous improvement. Every week, I know exactly what lever to pull.
The Commands I Use Most
| Command | What It Does | When I Use It |
|---|---|---|
/coord optimize |
Analyzes Business Chassis, finds bottleneck | Weekly |
/coord foundation-quick-start |
Creates PRD + foundations | New product |
/coord marketing-system-setup |
Complete marketing framework | Pre-launch |
/meeting @agent "topic" |
Consult specific specialist | When stuck |
/report |
Progress report on initiatives | Weekly review |
Pro tip: /meeting @revenue-optimization "pricing strategy" gives you a focused conversation with the revenue specialist. Like having a fractional CFO on speed dial.
Why This Works for Indie Hackers
1. You get structure without overhead.
No Notion templates to maintain. No project management theater. Just run the command, get the output.
2. You don't skip the boring stuff.
Left to my own devices, I'd code forever and never write a marketing plan. BOS-AI forces the sequence: Foundation → Development → Operations → Growth.
3. The system learns.
Every decision, every attempt, every failure gets documented. BOS-AI has a memory system that prevents repeating mistakes. Your second product launch is smarter than your first.
4. Multiplication beats hustle.
Instead of working harder on one thing, you work smarter on six things. The math is on your side.
5. Clean separation of concerns.
BOS-AI handles business. AGENT-11 handles code. I'm not context-switching between marketing strategy and debugging. Each project has its own focus.
Getting Started
Step 1: Install BOS-AI
mkdir ~/my-business && cd ~/my-business && git init
curl -fsSL https://raw.githubusercontent.com/TheWayWithin/BOS-AI/main/deployment/scripts/install.sh | bash -s full
Step 2: Create your foundation
claude code .
/coord foundation-quick-start
Step 3: When PRD is ready, create AGENT-11 project
mkdir ~/my-product && cd ~/my-product && git init
curl -fsSL https://raw.githubusercontent.com/TheWayWithin/agent-11/main/install.sh | bash
Step 4: Build, then return to BOS-AI for operations
cd ~/my-business
/coord marketing-system-setup
That's it. You now have a 30-agent business team and an 11-agent development team.
The Bottom Line
Solo founders fail because they can't do everything well.
BOS-AI gives you 30 specialists for the business side. AGENT-11 gives you 11 for the technical side. Together, they're the team you can't afford to hire.
The Business Chassis formula is the unlock:
Stop adding. Start multiplying.
10% better at six things beats 60% better at one thing. Every time.
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Built by a solo founder, for solo founders. Ship faster. Think clearer. Multiply everything.