Skip to main content

Start here

New here? Start with these five. Each takes one worry about AI, from jobs and scams to headline numbers, time and new ideas, and checks it against the evidence.

  1. 1. Is my job safe?

    Amazon's 30,000 job cuts weren't proof AI is taking jobs. What its boss says is coming is closer to it

    Amazon cut 30,000 jobs and the headlines blamed AI. This checks what the cuts do and don't show.

  2. 2. AI scams and fakes

    An AI fake fooled me. What I did next was worse

    I told a friend a story about the French protests as fact, without checking it. This piece shows how the story was made and ends with a six-step check you can copy.

  3. 3. A viral number, checked

    AI water use: the bottle of water per 20 ChatGPT questions was withdrawn by its own authors in 2023. It's still quoted in 2026

    You may have seen that 20 ChatGPT questions use a bottle of water. Its own authors withdrew that figure in 2023.

  4. 4. Is AI saving you time?

    If AI saves you time, why aren't you being paid more for it?

    A study of 25,000 Danish workers found people saving time with AI expect to spend it on other work, and their pay has not pulled ahead of non-users'.

  5. 5. Testing an idea with AI customers

    Telling AI to act as your customers makes its answer worse: 52% of shoppers would buy, it said. Real sales: 33%.

    I asked AI to act as my customers. It said 52% of shoppers would buy. Real sales were 33%.

Get the next one in your inbox

One weekly email. Real numbers, the failures before the wins.