We Built the Validation Engine I Wish I'd Had
We Built the Validation Engine I Wish I'd Had I've been building PlebTest in public for the past few weeks, and I just shipped something that fundamentally c...
Kill bad ideas fast — AI-powered customer interview simulation
Last updated: March 21, 2026
We Built the Validation Engine I Wish I'd Had I've been building PlebTest in public for the past few weeks, and I just shipped something that fundamentally c...
Introducing PlebTest: Kill Bad Ideas Before They Kill Your Runway January 18, 2026 --- I'm building PlebTest, and I want to tell you why. The Problem Nobody ...
Target: Solopreneurs who dread customer discovery calls
Pricing: Freemium with 7-day trial, 60% conversion target
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Founders skip customer validation because talking to strangers is painful. They build blind, discover too late nobody wants it, and waste months on the wrong idea. 42% of startups fail from no market need. Founders avoid cold calls due to phone anxiety, introversion, or time constraints. ChatGPT and other AI tools give sycophantic feedback that confirms bad ideas. The cost: 3-6 months wasted building the wrong thing, runway burned on features nobody wants, and winning ideas sit unbuilt while chasing losers.
PlebTest gives your market a voice without you having to pick up the phone. Users describe their idea (problem, solution, hypotheses), define their ideal customer profile (ICP), and AI generates diverse personas based on that ICP—varying demographics, psychographics, and personality traits. These personas challenge assumptions through simulated conversations and deliver a clear verdict: Kill, Pivot, or Build. The anti-sycophancy engine is built to challenge, not flatter. Collective intelligence from multiple personas finds holes no single conversation could. Pivot intelligence doesn't just kill bad ideas—it shows how to twist them into winners.
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Consumer Reports for AI — independent trust advisor
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